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      <image:title>Work - Movio  - UX / UI Case Study</image:title>
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      <image:caption>Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.</image:caption>
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      <image:title>Work - Movio  - UX / UI Case Study - Movio Moodboard.</image:title>
      <image:caption>For Movio I deliberately decided against the color recommendation black / orange from the briefing, because the warm color "orange" rather reminds of relaxation and coziness and not of sport and motivation. The moodboard below motivates the target group thanks to the bright, radiant colors and also radiates fun, lightness and joy. I have deliberately chosen to discreetly insert images of athletes or models. Movio is supposed to get people exercising again and gives them a routine - trained sports models can lead to the target group quickly becoming unmotivated because they don't manage to look like the models in the photos. The models in the photos and in the Exercise videos should look like people like you and me who like to exercise.</image:caption>
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      <image:title>Work - Movio  - UX / UI Case Study - The Styleguide.</image:title>
      <image:caption>Last but not least, that my designs can be more easily reused and standardized by others, it is important that I create an online style guide for Movio. These documents also help me maintain the visual integrity of my design. They are a guide that informs those who work on the project after you about what to do and what not to do.</image:caption>
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